Cheap Gift Certs

  • REI Gift Card- $25

    Time left: 4 DT 4 H 26 M 41 S

    Seller: sapphire12345 (62)

    Shipping: FREE

    Bids: 1

    Current bid: $20.0

  • $100 REI Gift Card

    Time left: 2 DT 16 H 22 S

    Seller: vnfrenec (844)

    Shipping: FREE

    Bids: NO BIDS

    Buy It Now: $95.0

  • REI Gift card $212.74

    Time left: 27 DT 11 H 8 M 5 S

    Seller: damie.coo (82)

    Shipping: $3.00

    Bids: NO BIDS

    Buy It Now: $205.0

Why Starbucks Gold is more like poo.

November 17th, 2008

Frequent visitors, or even casual visitors to Starbucks locations in the Bay Area have recently been bombarded with a Starbucks promotion for their new reward program.  Unlike their previous program (which is still available), this is a membership program similar to Costco’s annual membership.  You have to pay $25 / year to start and you get to save 10% automatically on any purchases (with a few exclusions).  One of the fringe benefits is you can get 2 hours of free Wifi daily at any SBUX with a Wifi access point.

Here is why I think this is a bum deal for the consumer.  Not counting the other benefits, which are designed to suck you into this impulse buy, to recoup your $25 purchase, you would have to buy $250 worth of stuff every year.  Assuming you go for the large specialty drink at ~$4.50 each, that’s about 56 drinks per year.  That is a bit over 1 drink / week.  This is just to break even.  You’re much better off getting a 20% discount by buying $100 worth of gift cards at Costco for $80.